Known for her on-brand copy and intuitive storytelling, Michaela Somerville (née Williams) is an internationally-known leading lifestyle editor, beauty authority, and branded content collaborator.

The former VOGUE and Stylist editor has contributed to more than 30 magazine mastheads and websites, and has created for clients including Visit Dubai, One&Only, Sephora, Harvey Nichols, the government of Saudi Arabia, and many more.

Her years of editorial experience has translated well to both B2B and consumer content, honing corporate messaging into a naturally immersive journey. With an intuitive knack for capturing a client’s unique tone of voice, she’s committed to help your brand achieve its digital and marketing goals through intriguing content.

After more than a dozen years in Dubai, she has relocated to Adelaide as of 2026, bringing her authoritative experience to an Australian audience. Michaela is now available to work on both one-off and ongoing projects.

Highlighted services

Branded content and copywriting

Website and blog content

Social media and digital marketing services

Tone of voice and style guide development

Media/influencer outreach and development

Magazine and digital journalism

Proofreading

Ghostwriting